Daniel, Charly, and Luke on why the calico bite stayed wide open on the 8-inch Slug during an overnight yellowtail run, how to read a bite by what’s left on your bait, and why a half-spooled 300 reel can cost you a fish offshore.
California halibut share the same harbor water as inshore bass but hold on sandy bottom instead of structure — here’s how to find them, adjust your hook set, and stop losing the ones you do hook.
Fred Klinshaw on how coastal proximity staggers spawn timing across three lakes, why post-spawn bass are eating shad on A-rigs in open water right now, and what 11 years of full-time guiding teaches you about decision-making on the water.
There’s no single best way to rig a slug — and that’s the point. Texas rig, roll head, underspin, MDR C-rig, scrounger head, jika rig, belly weights. Here’s when to reach for each one and how to set it up right.
Robert Kane on why glide bait fishing only clicks after you commit a full session to it, how rat baits require the angler to create the action, and what the Ed Roth confidence principle has to do with catching fish.
Calico bass are the hardest-fighting inshore species on the California coast and they’re available year-round. Luke Dean of Artemis Charters breaks down kelp lanes, breakwall approach, size selection, and the colors that have been producing at the wall.
Paul Smith of Pizz Swimbaits on why trout patterns dominated SoCal in the 2010s, how he runs subscriber-first drops for 300+ followers, and what it means to build a full-time swimbait operation from scratch.
Color selection isn’t guesswork. Here’s a framework for choosing soft plastic colors SoCal conditions reward — clear water, stained water, and everything in between.
Hook length, weight, and head style all affect how a paddle tail moves. Here’s how to rig it for SoCal inshore conditions and why each choice matters.
Mike Stembridge of Pearl Swimbaits on the 1oz bladed jig setup that’s been working at the wall, Spotty Bowl week, and three new SoCal colorways coming to the [FISH]rx bladed jig lineup.